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Business TipsPosted by The Biz Expos Mon, August 14, 2017 09:44:22


10. People prefer to connect face-to-face.

This might seem like an odd one to include, because there’s nothing really stopping you going out on any given day and meeting with your clients. But honestly, who has time for that? Especially if there’s no guarantee that the people you’re going to meet will even want to invest in your company. One of the best things about business exhibitions is that your potential clients come to you, and there’s no limit to how many people you can meet and build a rapport with. You’re more likely to build a client base if the person you’re speaking to can see who’s talking to them.

9. You can build a client base effortlessly.

Following on from number ten, building a client base is much easier with a whole load of people in the room. You’re probably thinking ‘I could just as easily build a client base from the comfort of my office.’ But there can be several problems with doing this. Firstly, with the new laws that came in last year, it’s actually illegal to scrape emails from websites without the owner’s permission. Secondly, the email addresses you take from the internet probably have very little interest in what you’re selling. The easiest way to build a successful, clean client base is to do it in person. That way, you avoid all the unpleasant emails you’re likely to receive back from unwarranted emails.

8. Meet your existing clients and strengthen your rapport.

I think this is a rather important one that people tend to overlook. One of the biggest issues people tend to have is they think once they have a client, that’s it. Job’s done. But it really isn’t. Imagine if you signed up to something you were really interested in, and once you did, all you ever received from it was automated emails. You’d probably feel a bit cheated and unsurprisingly annoyed at the company you’re working with. One of the best ways to strengthen an existing relationship with your clients is to meet with them face to face and make them feel like they matter to you. Why not advertise where you’re holding a stand and get them to come and visit you? You’re killing two birds with one stone, here. Strengthen your existing relationships whilst building new ones at the same time.

7. Establish your brand to a wider audience.

One of the best things about business exhibitions is that you get to connect with people who had no idea you existed. This might sound a little odd, but don’t forget, you might be well known in your local industry for what you do, or even known nationally on a small scale, but there will be people from all walks of life passing through the exhibition. Chances are, you’re bound to meet some who didn’t even realise they were looking for you. Even if they don’t necessarily need you themselves, one of the most effective methods of marketing is word-of-mouth. They’re more likely to remember you at the expo if they have someone in need of your services.

6. Scope out the competition and find out what they’re doing that works.

There’s nothing wrong with a bit of healthy competition. I’m not suggesting for a second that you get your night-vision goggles on and go skulking around the bushes trying to figure out how to one-up your competitors (although, that does sound like fun...). But instead of pawing your way through social media or websites trying to figure out why they’re successful, why not go and visit them at a business exhibition? You can get to know their business and see what ideas you can bounce off of each other. There’s no reason it can’t be beneficial for all parties involved, and it’s definitely better than spending hours online creating a monster in your mind.

5. Network – meet new people within the industry.

I think this is one that a lot of people take for granted, and I can’t stress enough the importance of networking if you’re going to succeed with your business. Regular networking is what’s going to help take your business to the next level. Get out there. Meet as many people as you can. Exchange business cards. Tell anyone and everyone who you are and what you do, and at the same time, get to know everyone else. The more you network, the more the word gets out about you and before you know it, people will be recommending you and your business will thrive. One bit of advice I will give you about this is if you’re going to network with people – Follow up and keep in touch! Don’t be the one they forget.

4. Grow your team – hire new recruits.

Do you know who visits business expos? People interested in business. Do you think this necessarily means people who are employed? Not at all. People interested in every aspect of business flock to expos either with the hopes of growing their own business or perhaps to find a business they can get involved with. Your next star employer could have no idea about you until he or she enters the Expo, and you would have no idea about them either. Don’t be afraid to cast a wide net during the event. Open your mind to what people want from you and you may be surprised at who you find.

3. Improve your product with customer feedback.

The danger of being happy with your product is you run the risk of becoming blind to any faults it might have, and you won’t know where it could need improving. Or maybe you do notice that your product could be improved, but you don’t know where to begin. It’s not uncommon, but it’s not ideal either. You can send emails to your existing clients, but you might not get much of a response if at all. At an expo, you can speak to people who are interested in your product or those who have used it in the past to find out what aspect of it they found most helpful and what they found could have been improved. People are more likely to spill the truth to you face to face rather than from behind a screen.

2. Stay up to date with/ahead of what’s hot in your industry.

There’s nothing worse than thinking you know what’s going on in the game of your business, only to find out you’re just late to the party. You think you’ve got the next best tactic to promote yourself, when in fact, not only has your idea been done by everyone else, but it was done a while ago too! The best way to stay up to date with what’s hot in your industry is to surround yourself with those who are impartial to your business. They’re not just people-pleasers who want to give you the answer you think you want to hear.

1. Be inspired by each other’s success stories.

At most (if not all) business expos, you’ll be surrounded by people who have been where you are, and they are desperate to share their stories. They want you to know their successes and even their failures; in particular, how they overcame them. Chances are, if you find that you’re struggling with your business for whatever reason, someone else has been there before, and have found a way to move past it to come out stronger. Or perhaps it’s you who has struggled in the past – someone is dying to hear your story that may very well help them. There is nothing quite like the feeling of knowing you’ve helped a struggling peer, or being inspired by someone else’s success.

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Posted by Tony Barrowman Fri, August 18, 2017 14:56:46

Very well written!

Posted by Joan Wilks Fri, August 18, 2017 14:52:15

Great Article!