As we’re just under eight weeks from returning to Liverpool with the Biz Expos, I thought it would be a good idea to give you a rundown on what we’ve changed and improved upon from last year’s show in Aintree Racecourse. 2016’s Liverpool Expo show was by no means a bad show, but anyone there will tell you that something was missing; something that usually pushes our shows to be ranked in the top expo shows in the country. Was it the exhibitors? Was it the speakers? We were stumped until we took the initiative to go ahead and ask people who attended what they thought was missing. While no one could give any real specifics as to what the problem was, they all centred on the venue and its location. In previous years, we’ve held our Biz Expos shows in the Crowne Plaza in the Centre of Liverpool, but last year we decided to move to Aintree Racecourse. We thought this would be a good idea as one of the main topics of feedback regarded the parking issues with the Crowne Plaza.
This year, we’re back at the Crowne Plaza, and with 2 months
to go before we hold the exhibition, we’ve already passed the numbers for last year’s
show. The numbers really speak for themselves, don’t they?
As usual, we’ve put aside a budget to bring in only the best motivational speakers, including the UK’s number one motivational speaker Brad Burton, who once again will be attending each of our shows! This year, however, we’ve decided to try something new. Back at our Reading 2017 show, we were approached by one of our exhibitors, who seemed keen on running a short presentation for our visitors and exhibitors. This is something we’d never done before, and were a little apprehensive to try, but we discussed it with him as to what the topic would be based on, what he would need and what we could do to help him.
I’ll admit, I was a little nervous about doing this.
But it turns out I needn’t have worried at all. Despite very
minimal marketing for this particular presentation, we were able to find him a
15 minute slot and the engagement exceeded expectations from both the visitors
and the exhibitors. So we had the idea of allowing this to be a selling point at
all our shows – instead of having three professional speakers run three separate
seminars, why not have exhibitors take the floor for 15 minutes apiece to give
a value added talk? Most of the queries we received from potential exhibitors are
based around whether or not they can provide talks for us, and this is our way
of finally saying “Yes!” I’m quite
excited to see how this goes down. It’s already gained a fair amount of attention
from exhibitors, some of whom have signed up specifically to speak at one of
our shows. We’ll be putting it at each of our shows over 2017-2018, and
hopefully we can see it becoming a permanent fixture.
Of course, we’ll have the return of 4N hosting our two speed networking shows which is always a visitors favourite (for those of you unfamiliar with speed networking, essentially, picture speed dating. Instead of swapping information to a potential mate, you have 60 seconds to dazzle potential clients with your business, and vice versa. If at the end of your time you wish to continue talking, instead of swapping numbers, you swap business cards), as well as the cash prize draw at the end of each of our shows.
Whilst it’s nice to improve some things regarding a show, why fix what works?
I hope to see you all there 11 October 2017!