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About Our ShowsPosted by The Biz Expos Tue, September 19, 2017 11:45:46

When it comes to running an exhibition like the Biz Expos’ Business Shows, it can be quite hard to know what works and what doesn’t. A lot of it is trial and error; you come up with an idea and you try it out. Sometimes it works, sometimes it doesn’t. But either way, what you’re left with is hopefully a stronger show than your last one. You’ve probably heard us speaking about this on Facebook and in the emails we send out to our contacts lists, but I thought I’d go into a bit more detail about one of the new features of our Biz Expo shows being introduced this year; the 15 Minute Workshops run by the Exhibitor.

Every year, we set aside a substantial budget to ensure we have only the best motivational speakers in the UK speaking at our shows. This hasn’t changed; we still plan on bringing you gold in the form of seminar speakers, but this year, we’re only going to have 2 of them, down from our usual 3. And that final free seminar spot? We’re giving exhibitors the chance to have their say.

The idea is to have a handful of exhibitors prepare a 15 minute value-added presentation to deliver to both our other exhibitors and the visitors. This can be on any topic they wish. So far we’ve had people interested in discussing how LinkedIn can help shape your business if done correctly, how to ensure that your website has been designed in order to sufficiently sell – we’ve even had someone approach us with advice on what can be done with your finances once you’re 6 feet under!

I touched briefly on this in the blog about the Liverpool Expo; why we’ve decided this would be a good idea. Every day, we receive emails and phone calls from businesses with ideas for how we can improve or change our shows. It’s not uncommon to have a potential exhibitor pull out if we do not comply with their suggestions. Some of the suggestions are well thought out and could be beneficial for both the show and the visitors, but some of them only serve the exhibitor themselves. This is the main reason why we do not take on the ideas of exhibitors. Another of the main conversations we have with potential exhibitors for our show is they’re looking for speaking slots at our shows. Until now, we’ve always turned these offers down because we book our speakers way in advance to ensure we have only the best for the people attending our shows. But now we’ve set aside a time slot usually reserved for a third speaker to give exhibitors their chance to have their say.

Earlier this year, a couple of weeks before our Reading show in February, one of our exhibitors Steve Doyle (Linking Business) approached us and asked for the opportunity to give a value added talk during our show. Originally, we had opted against this idea (we run a tight ship when it comes to the flowing of our shows, and we initially couldn’t find a slot for him to fill), but after he spoke to us about the topic in which he wanted to talk, we moved a couple of things around and gave him the slot. I asked Steve a few questions about how he found the slow we provided for him:

What made you want to speak at our show?

Steve: LinkedIn is a massively under used and misused channel for businesses to communicate with key customers. I am always keen to demonstrate to audiences some simple tips that can improve their use of LinkedIn. A keynote speaking opportunity at a Biz Expo meeting provided a really good opportunity to present how my business could help others use LinkedIn effectively.

How did you find it in terms of engagement and interest from visitors/exhibitors?

Steve: I found the engagement from visitor’s high with a keen audience who were actively involved and asking really good questions. The speaking opportunity worked in synergy with the exhibition presence and helped drive traffic to my stand.

What did you find most rewarding/challenging about speaking at our shows?

Steve: Making myself heard over the ongoing Speed Networking which was running next door was a challenge! Most rewarding was probably the opportunity to help business owners in a very practical way.

Are you planning on speaking at any of our upcoming shows?

Steve: Yes I will be speaking at Reading and I am always willing to present to business owners to help them grow their business more effectively.

What advice would you give to anyone looking to speak?

Steve: Grab the opportunity with both hands, but whatever you do don’t try to sell your product or service. This is a great opportunity is to grow your credibility don’t misuse it.

Of course, we can’t offer these slots to all our exhibitors; they’re very much on a first come, first serve basis. We’re finding them to be very popular amongst potential and existing exhibitors, so we’re excited to see how Liverpool goes to see if this will become a permanent fixture at our shows.

For more information visit our website at, or find us on Facebook or Twitter (search The Biz Expos) and join the conversation!


About Our ShowsPosted by The Biz Expos Thu, August 17, 2017 14:49:11

As we’re just under eight weeks from returning to Liverpool with the Biz Expos, I thought it would be a good idea to give you a rundown on what we’ve changed and improved upon from last year’s show in Aintree Racecourse. 2016’s Liverpool Expo show was by no means a bad show, but anyone there will tell you that something was missing; something that usually pushes our shows to be ranked in the top expo shows in the country. Was it the exhibitors? Was it the speakers? We were stumped until we took the initiative to go ahead and ask people who attended what they thought was missing. While no one could give any real specifics as to what the problem was, they all centred on the venue and its location. In previous years, we’ve held our Biz Expos shows in the Crowne Plaza in the Centre of Liverpool, but last year we decided to move to Aintree Racecourse. We thought this would be a good idea as one of the main topics of feedback regarded the parking issues with the Crowne Plaza.

This year, we’re back at the Crowne Plaza, and with 2 months to go before we hold the exhibition, we’ve already passed the numbers for last year’s show. The numbers really speak for themselves, don’t they?

As usual, we’ve put aside a budget to bring in only the best motivational speakers, including the UK’s number one motivational speaker Brad Burton, who once again will be attending each of our shows! This year, however, we’ve decided to try something new. Back at our Reading 2017 show, we were approached by one of our exhibitors, who seemed keen on running a short presentation for our visitors and exhibitors. This is something we’d never done before, and were a little apprehensive to try, but we discussed it with him as to what the topic would be based on, what he would need and what we could do to help him.

I’ll admit, I was a little nervous about doing this.

But it turns out I needn’t have worried at all. Despite very minimal marketing for this particular presentation, we were able to find him a 15 minute slot and the engagement exceeded expectations from both the visitors and the exhibitors. So we had the idea of allowing this to be a selling point at all our shows – instead of having three professional speakers run three separate seminars, why not have exhibitors take the floor for 15 minutes apiece to give a value added talk? Most of the queries we received from potential exhibitors are based around whether or not they can provide talks for us, and this is our way of finally saying “Yes!” I’m quite excited to see how this goes down. It’s already gained a fair amount of attention from exhibitors, some of whom have signed up specifically to speak at one of our shows. We’ll be putting it at each of our shows over 2017-2018, and hopefully we can see it becoming a permanent fixture.

Of course, we’ll have the return of 4N hosting our two speed networking shows which is always a visitors favourite (for those of you unfamiliar with speed networking, essentially, picture speed dating. Instead of swapping information to a potential mate, you have 60 seconds to dazzle potential clients with your business, and vice versa. If at the end of your time you wish to continue talking, instead of swapping numbers, you swap business cards), as well as the cash prize draw at the end of each of our shows.

Whilst it’s nice to improve some things regarding a show, why fix what works?

I hope to see you all there 11 October 2017!